A direct email is often the most effective way to find work experience, especially with smaller employers who do not advertise placements formally. A well-written email is short, specific, and easy to respond to. Most people who send them are politely rejected or ignored — but some are not. The approach works when applied consistently.
What to include in your email
Your email should include: who you are and what you are currently studying, why you are interested in their industry or organisation specifically, what you are asking for (shadowing, a day's placement, a virtual conversation), and when you would be available. Keep the email under 150 words. Busy people do not read long emails from people they do not know.
How to find the right person to email
Whenever possible, email a named person rather than a generic address. For small organisations, the owner or managing partner is often the right person. For larger organisations, an HR contact or recruitment email is better. LinkedIn is often useful for finding names. If you are cold-emailing, a solicitor's firm, GP surgery, architectural practice, or local business is more likely to respond than a national corporation.
Following up
If you do not receive a response within two weeks, it is appropriate to send one polite follow-up email. Say that you are following up on your previous message and reiterate your request briefly. Do not follow up more than once. If there is still no response, move on to the next employer. A lack of response is not always a rejection — many people are simply busy.
What to do if they say yes
Confirm the date and time clearly by email. Ask if there is anything you should bring or read in advance. Arrive on time and dressed appropriately. Bring a notebook. Ask questions throughout the day. Send a thank-you email the same evening. Thank the specific people who helped you, not just the organisation.
Checklist
- Email is under 150 words
- Explains who you are and what you are studying
- Mentions a specific reason for approaching this organisation
- States clearly what you are asking for
- Includes your availability
- Follow up once after two weeks if no response
- Send a thank-you email after any placement
Common mistakes to avoid
- Writing emails that are too long or too generic
- Not explaining why you chose this specific organisation
- Sending the same template to every employer without personalising it
- Following up multiple times in quick succession
- Not sending a thank-you email afterwards